Each product owns its operational truth
Marketing owns marketing state. Banking owns bank data. VOC owns feedback. Products exchange the records they need instead of duplicating every table everywhere.
The products remain separate commercial tools. The architecture lets them share controlled business context when the customer chooses to connect them.
Marketing owns marketing state. Banking owns bank data. VOC owns feedback. Products exchange the records they need instead of duplicating every table everywhere.
Organisation, site, system and relationship identifiers provide the shared map so connected products know which business, customer or service context they belong to.
Typed APIs, webhooks and durable jobs carry relevant state between systems with audit history, retries and explicit authority for external changes.
The suite should grow because another product solves a real problem, not because a bundle forces it.
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